All Articles
Original Article10 downloads
A Study on Customer Satisfaction of Postal Express Service Based on Structural Equation ModelingBased on the questionnaire survey data and empirical research of 600 postal express users, the structural equation model is to evaluate and analyze customer satisfaction with postal express service from four aspects: acceptance service, delivery service, post-sales service and service quality. The results show that acceptance service and post-sales service have a direct positive impact on customer satisfaction, and delivery service has an indirect impact on customer satisfaction through post-sales service and acceptance service, and there is a two-way relationship between acceptance service and delivery service. This indicates that each customer satisfaction evaluation index is correlated with each other, and the improvement of a single ability index may not directly improve the customer satisfaction of postal express service. According to the results of the empirical study, it is suggested to strengthen the management of receiving and sending services, improve the quality and efficiency of receiving and sending services, strengthen the management of delivery services, improve the quality and efficiency of delivery services, strengthen the post-sales service management, optimize the customer service acceptance process and response speed, continuous improvement and innovation, and continuously improve the service.
Original Article499 downloads
Exploring the Impact of Parasocial Interaction on the Effectiveness of Nonprofit Organizations through Social Media Engagement StrategiesThis research surveys how parasocial interaction (PSI) affects the leadership effectiveness of nonprofit organizations (NPOs) on social media. Literature review survey derivation and propositions were proposed. The findings showed parasocial interaction mediates the impact of NPOs social media credibility (which includes reliability, credibility, and attractiveness of the information source) on NPOs' effectiveness (community Identification and citizenship behavior). This implies that parasocial interaction is crucial for nonprofit organizational effectiveness on social media and proposes NPOs’ social media engagement strategies.
Original Article12 downloads
THE INFLUENCE OF PERFORMANCE ALLOWANCES AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH INTRINSIC MOTIVATION IN EMPLOYEES OF THE INDONESIAN MIGRANT WORKER PROTECTION AGENCY (BP2MI)This research aims to determine and analyze the influence of 1) performance allowances and job satisfaction on intrinsic motivation, 2) performance allowances and job satisfaction on performance, 3) intrinsic motivation on performance, 4) performance allowances on employee performance through intrinsic motivation, 5) job satisfaction influences employee performance through intrinsic motivation. The research was conducted at the Indonesian Migrant Worker Protection Agency (BP2MI) with a research sample of 85 respondents. The sampling technique uses a simple random sampling technique. The data analysis method uses descriptive analysis and path analysis.
The results of the research show that: 1) there is a positive and significant influence of performance allowances and job satisfaction on intrinsic motivation, 2) there is a positive and significant influence of performance allowances and job satisfaction on performance, 3) there is a positive and significant influence of intrinsic motivation on performance, 4) there is a positive and significant effect of performance allowances on employee performance through intrinsic motivation, 5) there is no positive and significant effect of job satisfaction on employee performance through intrinsic motivation.
Original Article63 downloads
The Contribution of Electronic Advertising to the Success of Marketing PlansElectronic advertising is considered one of the best administrative methods in contemporary administrative thought. Its importance stems from its ability to reach the farthest and most geographically expansive areas, potentially achieving the best level of improvement in cost, time, quality, and service. It can deliver products to multiple regions and promote a wide range of goods, creating the greatest opportunities for marketing and improving the quality of marketing plans. This study aims to highlight the concept of electronic advertising and how this process is carried out, taking into account modern methods to help companies achieve their goals, enhance their marketing plans, and avoid potential mistakes. It also clarifies the important role of electronic advertising in educating consumers and sometimes guiding them to choose quality products, thereby achieving marketing plans and simultaneously promoting the culture of electronic services, which is considered the arena of modern commerce. In other words, it has contributed to creating competitive opportunities for companies through awareness and attention to the electronic field in advertising and marketing. The study reached several conclusions that could help understand the role of electronic advertising in the success of marketing plans in reality and the benefits derived from it.
Original Article58 downloads
Beyond the Bag of Cement: A Critical Analysis of CSR Practices in the Indonesian Cement IndustryThis study investigates the relationship between financial performance and Corporate Social Responsibility (CSR) investment among Indonesian cement companies. Findings reveal a positive correlation between stronger financial metrics and increased CSR expenditures, with companies like PT Semen Padang and PT Semen Gresik demonstrating this trend. Broader and diversified CSR programs are linked to enhanced financial outcomes, indicating that comprehensive CSR efforts can boost financial performance. Challenges such as financial constraints, lack of managerial support, regulatory pressures, and technological limitations impede CSR implementation, especially for smaller firms. The effectiveness of CSR initiatives in addressing local needs is evident, particularly in education, health, and infrastructure. Recommendations include strategic integration of CSR into business operations, securing managerial support, and exploring alternative funding sources for smaller firms. Future research should explore longitudinal impacts, sector-specific strategies, and technological advancements in CSR.
Original Article241 downloads
The Effect of Accrual Accounting Understanding on the Quality of Government Financial Reports: An Empirical Study in Biak Numfor RegencyThis study examines the impact of accrual accounting understanding on the quality of government financial reports, with a focus on the Biak Numfor Regency. Utilizing empirical data, the research investigates how a deeper comprehension of accrual accounting principles influences the transparency, accuracy, and overall quality of financial reporting within the local government. The study employs quantitative methods to analyse survey responses from financial officers and auditors, assessing the correlation between their understanding of accrual accounting and the quality of financial reports produced. Findings reveal that a robust understanding of accrual accounting significantly enhances the quality of financial reporting, promoting better fiscal management and accountability. These insights are crucial for policymakers and financial managers aiming to improve financial reporting practices in local governments.
Original Article1333 downloads
Evolving Perceptions: Mass Media's Impact on Feminist Consciousness across GenerationsThis study investigates the influence of television and social media on feminist awareness across generations in Northern Vietnam. Employing a quantitative approach, we conducted surveys and utilized PLS-SEM and Necessary Condition Analysis to examine data from Gen X, Millennials, and Gen Z participants. Our findings reveal a significant generational shift, with social media emerging as an increasingly dominant and necessary condition for feminist awareness, particularly among younger generations, while television's influence wanes. This research uniquely contributes to understanding media effects on feminist consciousness in non-Western contexts, challenging traditional media influence theories. The study's significance lies in its implications for developing generation-specific strategies to promote gender equality and feminist awareness in an increasingly digital world.
Original Article1957 downloads
Entrepreneurial Financial Analysis of Flour Mills of Nigeria Plc: Current Performance and Future ProjectionsFlour Mills of Nigeria Plc (FMN) has showcased a remarkable commitment to sustainability, governance, and financial growth in its recent performance. Through its 2021/2022 Sustainability Report, FMN illustrates its dedication to driving food self-sufficiency in Nigeria while upholding environmental responsibility and social impact. The company's financial performance reflects steady revenue growth, underpinned by its diversified product portfolio and extensive distribution network. Despite economic challenges in Nigeria and the broader Sub-Saharan Africa region, FMN has demonstrated resilience and adaptability, positioning itself as a leader in the food and agro-allied sector. Looking ahead, FMN's forecasted future performance appears promising, with anticipated growth in revenue, operating income, and net profit. The company's focus on efficiency, innovation, and sustainability underscores its commitment to long-term value creation for stakeholders. As FMN continues to navigate evolving market dynamics, it remains poised for sustained success, guided by its strong operational capabilities and unwavering dedication to corporate excellence.
Original Article505 downloads
Entrepreneurial Financial Analysis of Access Bank PLC: Current Performance and Future ProjectionsAccess Bank PLC's current performance reflects a strategic focus on expansion and growth, underscored by a deliberate and disciplined approach. The bank's financial statements reveal steady progress in key metrics such as return on equity, non-performing loan ratio, cost-to-income ratio, and net interest margin, indicating robust operational efficiency and risk management practices. The bank's expansion strategy, characterized by targeted geographical footprint expansion, particularly in key African markets and global financial gateways, aligns with its goal of becoming a leading aggregator of financial services. By emphasizing risk and earnings diversification, Access Bank aims to maintain Nigeria as its largest market while strategically expanding its presence in other lucrative banking markets to support regional trade. Leveraging partnerships with financial investors and development finance institutions, the bank seeks to enhance strategic support and foster value creation for its stakeholders. Looking ahead, Access Bank's forecasted performance anticipates sustained growth and profitability over the next five years. Projected income statements and balance sheets demonstrate a trajectory of increasing revenues and asset accumulation, driven by continued expansion efforts and strategic initiatives. The bank's discounted cash flow valuation underscores the potential for value creation, reflecting optimism in its ability to generate strong cash flows and deliver attractive returns to investors. With a focus on enhancing operational efficiency, asset quality, and customer-centric services, Access Bank is poised to capitalize on emerging opportunities in the dynamic Nigerian and global financial markets, positioning itself as a leading player in the banking industry.
Original Article459 downloads
Improving the transport system of India (illustrated by use of passenger transportation) through implementation of transport and infrastructure solutions by Unitsky String TechnologiesDespite the growth of the Indian economy at the present stage, there are a number of significant challenges in the country`s transport sector. This research, based on a review of innovative Unitsky String technology advantages, presents 4 conceptual directions for integrating solutions into India's existing transport infrastructure in terms of passenger transportation. Additionally, it outlines the socio-economic impact that the implementation of these solutions could bring to the country and its regions.
