This contribution aims to be a link in the ongoing chain of reflections on political action in general, and more specifically on the role of public policies in reducing disparities in employment integration. The issue raised by "aggregate stability and growth" is, by definition, repetitive; this characteristic underscores its seriousness and relevance for researchers. However, economic reality is extremely diverse and complex. Theoretical and practical questions are compounded by political and ethical considerations. Our objective is to explore whether it is possible to "neoliberalize the social order," and to promote social justice within a neoliberal economic framework. The goal is twofold : • To highlight the degree of credibility and the real consequences underlying a model based on the stability of macroeconomic aggregates. • Additionally, we seek to demonstrate the limits of standardization and financial mimicry, particularly through the advocated monetary policy. The aim is to assess to what extent it is possible to address macroeconomic imbalances while mitigating social inequalities, using Morocco as a case study. Ultimately, the question arises: to strengthen social cohesion, should we not seek alternative decision-making processes and new forms of consensus? In conclusion, we will attempt to expose the limitations inherent in the theoretical foundations and philosophical underpinnings of a conceptualization based on aggregate stability in initiating the operational levers of the new development model.

This study aims to determine the effect of Political Connections, Audit Committees, and Institutional Ownership on Firm Value with Firm Size as a moderating variable. This research is an exploratory study conducted to find out and explain more deeply and holistically the characteristics of the variables studied in a situation. The sample used in this study is LQ45 companies listed on the Indonesia Stock Exchange for the period 2022-2024 with a sample of 31 companies. The technical data analysis used in this study is Panel Data Regression and Moderated Regression Analysis. The results of the study provide empirical evidence that Political Connections affect Firm Value, Audit Committees affect Firm Value, Institutional Ownership affects Firm Value, Firm Size moderation can strengthen the influence of Political Connections on Firm Value, Firm Size moderation can strengthen the influence of Audit Committees on Firm Value, and Firm Size moderation can strengthen the influence of Institutional Ownership on Firm Value.

The study was prompted by the desire to determine the impact of social media marketing (SMM) on brand performance in small to medium enterprises (SMEs) in the detergent manufacturing industry in Harare, Zimbabwe. The problem behind this study was that SMEs in the detergent industry in Zimbabwe were lacking market-driven strategies and were not fully taking advantage of the advent of social media marketing to increase their brand awareness, brand image, brand loyalty and brand performance despite the 50.8% and 109.9% internet and mobile penetration rates in Zimbabwe respectively. The objectives of the study were to assess the impact of brand attributes on brand loyalty and to determine the effect of online brand communities on brand performance. The study adopted a positivist philosophy and a quantitative research design. A survey research strategy was employed in which questionnaires were used as primary data collection research instruments. The questionnaires were administered to a sample of 370 participants. 300 questionnaires were returned and presented for analysis. The collected data was examined through SPSS Version 16. Both descriptive and inferential statistics were used in examining the impact of SMM on brand performance. The findings revealed positive and significant impact of brand attributes and online brand communities on brand awareness, brand recognition, brand loyalty and brand performance. The management of the SMEs in the detergent industry were recommended to advertise their brands via online shared platforms as this would improve the performance of their brands in the market. Therefore, future studies should also explore SMM impact of consumer digital interaction, electronic, word of mouth, brand attributes and online brand communities on brand performance of big organisations in different sectors.

This study investigated the influence of Social Media Marketing (SMM) on brand performance amongst the Small and Medium-sized Enterprises (SMEs) in Zimbabwe’s detergent manufacturing industry, specifically in Harare. Many Zimbabwean detergent SMEs lack effective market strategies and have not fully utilized social media to enhance brand awareness, image, loyalty and overall performance, despite high internet and mobile penetration rates. The research sought to determine how consumer digital interaction affects brand awareness and to explore the relationship between electronic word-of-mouth and brand recognition. Employing a positivist philosophy and quantitative research approach, the study used a survey of 370 participants, with 300 usable questionnaires returned. The data analysis, conducted using SPSS Version 16, revealed a positive influence of consumer digital interaction on brand awareness. The linear regression analysis results demonstrated that there is a positive and significant influence of consumer digital interaction on brand awareness following a positive beta value and a p-value of 0.000 which demonstrated the significance of the positive influence. The paper also found out that there is a positive relationship between electronic word of mouth and brand recognition of SMEs in the detergent manufacturing industry in Harare, Zimbabwe. The paper recommends that detergent SMEs leverage online platforms for advertising to improve brand performance. The future research should investigate the impact of consumer digital interaction and electronic word-of-mouth on the brand performance of larger organizations across various sectors.

The aesthetic appeal of tourist centres is tied to the effectiveness of social value, design principles landscape maintenance practices which are lacking in our tourist centres. Well-maintained landscapes with addition of good social value, design principles contribute to the visual charm of the destination, creating picturesque settings that enhance the overall experience for visitors. The study assesses the influence of landscape maintenance, social value and design principles on users' perceptions of tourist centre in Nigeria with a view to inform policy toward designing tourist centre. The study used both primary and secondary source of data. Quantitative data were collected through open-ended structured questionnaires. Six tourist hotels were selected, one from each state in Southwest Nigeria. The questionnaire was distributed to hotel tourist centers. Relevant information were obtained from staff of the tourist center and visitors Case studies of existing tourist centers was carried out, together with physical observation of the scientific parameter for the design of tourist centre were obtained. The study used percentages, frequency count and relative importance indices as tools for data analysis. A unanimous response from all respondents (100%), unequivocally affirming the importance of cleanliness and maintenance of LEs influences the preference for visiting a tourist centre. The results indicated that several design principles significantly influenced users' perceptions of landscape elements. Among these principles were: balance, symmetry, rhythm and repetition, focal points, and variety and diversity emerged as particularly influential. The results shows that three variable had Design Principles Index (DPI) that is above the average of 4.29 DPI these include: symmetry in the design of landscape features, proportion of landscape elements relative to each other and to the hotel, variety and diversity of landscape elements having DPI of 4.58, 4.58 and 4.30 respectively. The results on users’ perception of social value of landscape elements show that landscape elements promote safety and security within the landscape areas, integration of local art and cultural elements into the landscape, promotion of environmental sustainability, enhancement of visitor educational experiences, facilitation of social interaction among visitors, support for local cultural activities and events, encouragement of visitor engagement and promotion of community and cultural integration with 5.00, 4.62, 4.58, 4.51, 4.48, 4.38, 4.31 and 4.26 (SVLSI) respectively. This study recommends that investing in the development and maintenance of attractive and well-planned landscapes could be a highly effective strategy to enhance a tourist destination's reputation and attract future visitors.

This study explores the insidious influence that racism and xenophobia have on the lived experiences of migrants in Ireland, an economy that has quickly moved from being one that emigrates to becoming an economy of immigration. From its historical, theoretical, and empirical investigation, the study investigates how discrimination gets under the skin and into the minds of migrants and affects their lives, mental well-being, and socioeconomic situation. This research employs a qualitative approach to investigate the experiences and views of migrants to Ireland on racism and xenophobia. This consists of interviews and focus group discussions with migrants, community leaders and policy makers. The results of the study will be used to influence policy, enhance social cohesion and add to the wider debate on multiculturalism and integration in Ireland.

This study aims to analyze the factors that influence the acceptance of the SIAPIK application by young entrepreneurs at INSTIKI. Using the Technology Acceptance Model (TAM) and Expectation-Confirmation Theory (ECT), the research identifies the main variables affecting the adoption of this accounting application. The study was conducted through several stages: planning and problem identification, conceptual model and instrument development, data collection, data analysis, and conclusion writing. Data were collected through surveys of INSTIKI’s young entrepreneurs who use or potentially use SIAPIK and analyzed using descriptive statistics and Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 3. The findings provide insights into perceived strategic benefits, performance expectations, and social influence in determining adoption decisions. Furthermore, this study offers practical implications for application developers and recommendations for stakeholders to improve the acceptance and utilization of digital accounting applications.