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Original Article18 downloads
Optimizing MSME Product Sales with Brand Awareness and Eco-Friendly Packaging: A SWOT Analysis PerspectiveThe objective of this investigation is to employ a SWOT analysis approach to evaluate the impact of brand awareness and the implementation of environmentally friendly packaging on the selling value of banana crackers manufactured by MSMEs in Tabanan, Bali. Tabanan's banana snack MSMEs are hindered by a lack of brand recognition and environmentally unfriendly packaging, despite their substantial market potential. As a result of this investigation, numerous opportunities, threats, strengths, and shortcomings that influence product competitiveness were identified. The analysis' findings indicate that the attractiveness of a product can be enhanced by increasing brand awareness through the use of environmentally responsible packaging and a more appealing logo design. Consequently, in order to satisfy the demands of consumers who are becoming more cognizant of sustainability concerns, MSMEs must enhance their branding and substitute plastic packaging with alternative, environmentally favorable materials. The study also suggests the implementation of e-commerce platforms and digital marketing to broaden the market. It is anticipated that the implementation of these strategies will enhance the selling value of Tabanan banana snacks in domestic markets.
Original Article634 downloads
Breaking Barriers: How Financial Technology is Transforming Traditional Finance Amid Global ChallengesThis research paper explores the transformative impact of financial innovations, particularly fintech, on traditional banking systems, examining both opportunities and challenges. The rise of fintech has prompted traditional banks to adapt to new technological advancements, creating a competitive landscape that drives efficiency but also raises concerns regarding cybersecurity and regulatory compliance. Additionally, this study delves into risk management strategies pertinent to cryptocurrency investments, highlighting the unique challenges posed by market volatility and the speculative nature of digital assets. By analyzing various risk assessment frameworks, the paper provides insights into effective approaches for mitigating potential losses in the volatile crypto market. Furthermore, the research investigates behavioral finance, specifically focusing on investor psychology during periods of market turbulence. It aims to uncover the cognitive biases and emotional responses that influence decision-making in uncertain financial environments. This interdisciplinary approach integrates insights from finance, psychology, and technology, offering a comprehensive understanding of modern financial ecosystems. The findings underscore the necessity for traditional institutions to evolve and for investors to cultivate awareness of psychological factors impacting their investment choices.
Original Article28 downloads
Entrepreneurial Tool and its Explication in the Development of University-based Entrepreneurial Ecosystem: Evidence from MalaysiaThe researchers employed a Constructivist grounded theory approach to demystify the essence of Entrepreneurial tool in the development of University-based entrepreneurial ecosystem (U-BEE) in Malaysian universities. In order to provide a substantive propositional scaffold for future researchers, this study qualitatively explored the intrinsic role of technological tools in explicating the complexities surrounding the development of substantive University-based entrepreneurial ecosystem in context. Methodologically, interview and observational data were garnered in 3 stages, identifying 56 initial categories and 13 macro-themes. The credence of this research was validated plausibly following the dicta of the originator of the Constructivist grounded theory and by members’ check. The researchers elucidated in detail respondents’ perceptions of entrepreneurial tools in relation to the complexities surrounding UBEE development, and a grounded 2-component model of the paradigmatic composite composition of the respondents’ perception empirically emerged in-situ, including entrepreneurial tool and entrepreneurial adaptation. The emergence of these dimensions explicates the intricate mesh mechanisms enveloping the development of UBEE in the ambience of the research. The research implications in relation to future theoretical development are dutifully discussed.
Original Article23 downloads
Navigating School ManagementIn the educational landscape, "management" is a pivotal concept, encompassing the strategic administration of resources and activities while emphasizing the roles of sensemaking and decision-making. This approach underscores the dynamic and multifaceted nature of school environments, where various factors continuously interact. Effective management is essential for ensuring the development and well-being of their people, and their ability to adapt to changing circumstances.
It is very important to outilne that school principal is responsible for the community as a whole. For this motivatition he must to act about Knowledge Management.
Original Article2350 downloads
Strategic Analysis of Transcorp Hotels Plc: Current Performance and Future ProjectionsThis strategic analysis of Transcorp Hotels Plc examines the company's financial performance, economic contributions, competitive positioning, and future projections within Nigeria's hospitality industry. The analysis is driven by key metrics such as revenue growth, operating costs, and profitability over recent years. Transcorp Hotels has experienced significant growth in revenue, with a strong upward trend since 2020, indicating its resilience in a challenging economic environment. The report highlights Transcorp Hotels' contribution to the Nigerian economy, particularly in job creation and household income. The company's strategic focus on business integration, operational efficiency, and maintaining a competitive advantage through superior customer service has enabled it to remain a leading player in the market. In terms of financial performance, the company's revenue has consistently increased, supported by strong gross profits and strategic cost management. Transcorp Hotels has also managed its cash flows effectively, balancing operating, investment, and financing activities. The analysis includes projections for the next five years, using financial models such as the Free Cash Flow Model and Discounted Cash Flow (DCF) valuation, with an emphasis on the current macroeconomic conditions and industry trends. The future outlook for Transcorp Hotels remains positive, with expected continued revenue growth, profitability, and expansion opportunities. The analysis concludes with a forecast of the company’s financial performance, considering various assumptions and macroeconomic factors that could influence its operations.
Original Article1256 downloads
Strategic Entrepreneurship Analysis of BUA cement in NigeriaThe study examines the strategic entrepreneurship efforts of BUA Cement Plc in Nigeria, emphasizing its role in the construction and infrastructure sectors. Employing a qualitative methodology, the analysis integrates secondary data from public repositories and utilizes frameworks like VRIO and SWOT to assess market competitiveness and strategic positioning. The case study focuses on BUA Cement's operational strengths, such as advanced production facilities and vertical integration, while highlighting challenges, including rising energy costs and infrastructure deficits.
Instruments of analysis include financial reviews, trend analyses, and conceptual tools like market-based frameworks. The financial analysis reveals consistent growth in revenue and profitability from 2019 to 2022, driven by efficient cost management and market expansion. However, challenges such as currency volatility and high operational costs temper growth potential. Findings indicate that BUA Cement's sustainable practices, strategic locations, and integrated operations provide it with a competitive edge, but its dependence on Nigeria's market and exposure to external economic shocks remain concerns.
Recommendations suggest investing in alternative energy sources, digital transformation for operational efficiency, regional expansion to diversify risks, and sustainability initiatives to align with global trends. These measures aim to enhance competitiveness and ensure long-term growth. The study underscores the importance of balancing innovation with resilience in Nigeria's dynamic business environment.
Original Article674 downloads
THE INFLUENCE OF PRICE, PERCEIVED QUALITY, SERVICE QUALITY TOWARD PURCHASE INTENTION OF DOMESTIC MOTORCYCLE IN VIETNAMMotorcycle becomes main transportation in Vietnam which create huge demand. In fact, the existences of International Business create competition for domestic motorcycle product in the market. Thus, the purpose of this research is to determine the influence of Price, Perceived Quality and Service Quality toward Purchase Intention to domestic motorcycle in Vietnam. This research focuses on Ho Chi Minh area considering as the biggest city in Vietnam and has the most motorcycle as well as the highest percent population own motorcycle. The researcher distributed questionnaires using the quantitative method and collected 109 respondents as samples. The researcher only focuses on the people who buy a domestic. With data processing using SPSS 22, the results revealed that the specific Price, Perceived Quality and Service Quality have a significant influence toward Purchase intention to buy domestic motorcycle. Adjusted R-Square result of three variables on consumer Purchase Intention towards domestic motorcycle in Vietnam in this study was 61.6% while the remaining 38.4% were affected by other factors not included in the research model being studied. Overall, the research had achieved the objectives of the research as well as brings recommendations to Vietnamese motorcycle manufacture and future researcher.
Original Article73 downloads
The Use of Artificial Intelligence in Marketing for Social Economy Businesses: Promoting Local Sustainable GrowthSocial economy enterprises (SEEs) are a form of community building that puts social and environmental sustainability ahead of profit. But limited capital and technology expertise generally keep them at arm’s length from competing with established businesses. The exponential development of Artificial Intelligence (AI) offers an exceptional opportunity to SEEs to circumvent these constraints. Through the use of AI-based marketing platforms, SEEs can enhance their campaigns, engage with stakeholders and contribute to local sustainable development. In this blog post, I explore the real-world use of AI for SEE marketing, how it can impact community results, and the ethical implications. Last, it outlines open research questions that could advance AI knowledge and practice in this field.
Original Article3053 downloads
India's Human Resource Management: Obstacles to Overcome and Successful Business PracticesIn India, Human Resource Management (HRM) has a unique set of issues as a result of the country's diversified workforce, constantly changing labor laws, developing technical breakthroughs, and the country's socio-economic backdrop. In this article, the critical challenges that human resource professionals in India confront are discussed. These challenges include the acquisition and retention of talent, the management of diversity, the compliance with complex labor regulations, and the incorporation of technology into HR procedures. In addition, it investigates the mounting significance of employee engagement, understanding of mental health issues, and skill development in the context of a work environment that is undergoing fast transformation.
In addition to this, the essay emphasizes the best practices that prominent firms have used in order to effectively address these difficulties. Among these are the utilization of data-driven decision-making, the promotion of inclusive work environments, the implementation of programs for continuous learning, and the adoption of flexible work arrangements. Organizations in India are able to traverse the complexity of managing human capital while simultaneously promoting organizational growth and sustainability if they combine conventional approaches to human resources management with current technologies. The purpose of this study is to equip HR professionals with practical information that would allow them to adapt to and succeed in India's corporate ecosystem, which is both dynamic and competitive.
Original Article1730 downloads
CASE STUDY OF INDONESIA'S SEAWEED SUSTAINABILITY: TRACEABILITY KAPPAPHYCUS ALVAREZII IN LOMBOKIndonesia is one the world's largest producer of Kappaphycus alvarezii, it needs to enhance access traceability within the supply chain and the precise identification of commercial K. alvarezii seed varieties are among the primary challenges. It has become a complex and imperative necessity to ensure the sustainable administration of the K. alvarezii cultivation industry. Significant economic losses can be the result of sustainability failures, which can have a cascading effect on related sectors, particularly local industries, and impact multiple stakeholders within industry. The objective of this paper is to highlight K. alvarezii Industries in Indonesia particularly, in the context of seaweed sustainability. The research concentrates on a seaweed industry hub with considerable biodiversity in Lombok. First, introduction about K. alvarezii in Indonesia, especially in lombok. Second, traceability of K. alvarezii Industries in Indonesia are presented and discussed. As conclusion, K. alvarezii industries database as an optimization method for seaweed industries in Indonesia may provide key sources of information that can be tools for sustainability of ecosystems and related living resources management. The results will help Indonesia's seaweed sector become more sustainable and traceable.
Original Article76 downloads
HOW FDI, EXPORT AND PRODUCTIVE-AGE POPULATION INFLUENCE GRDP: INSIGHTS FROM INDONESIA'S ECONOMIC DATAThis study aims to analyze the influence of international trade on Indonesia's economic growth. The data used is secondary data sourced from the Central Bureau of Statistics and the World Bank. Furthermore, the analysis tool used in this study is multiple linear regressions using time series data during the period 1993-2022. Based on the regression results, the results were obtained that partially the foreign direct investment and export variables had no effect on Indonesia's GDP, while the productive-age population variable had a positive and significant effect on Indonesia's GDP. Meanwhile, simultaneously the variables of foreign direct investment, exports, and productive-age population have a positive effect on Indonesia's GDP. The implications of this research are the need to increase the added value of exports by developing the manufacturing sector and downstream industries and FDI management must be focused on the industrial and service sectors that have a direct impact on economic growth. In addition, it is necessary to diversify the economy. This is because dependence on primary commodities hinders sustainable economic growth. Furthermore, it is necessary to strengthen human resources and skills, because improving the quality of the workforce will increase productivity and encourage economic growth.
