Motorcycle becomes main transportation in Vietnam which create huge demand. In fact, the existences of International Business create competition for domestic motorcycle product in the market. Thus, the purpose of this research is to determine the influence of Price, Perceived Quality and Service Quality toward Purchase Intention to domestic motorcycle in Vietnam. This research focuses on Ho Chi Minh area considering as the biggest city in Vietnam and has the most motorcycle as well as the highest percent population own motorcycle. The researcher distributed questionnaires using the quantitative method and collected 109 respondents as samples. The researcher only focuses on the people who buy a domestic. With data processing using SPSS 22, the results revealed that the specific Price, Perceived Quality and Service Quality have a significant influence toward Purchase intention to buy domestic motorcycle. Adjusted R-Square result of three variables on consumer Purchase Intention towards domestic motorcycle in Vietnam in this study was 61.6% while the remaining 38.4% were affected by other factors not included in the research model being studied. Overall, the research had achieved the objectives of the research as well as brings recommendations to Vietnamese motorcycle manufacture and future researcher.