UTILIZING EXTREME PROGRAMMING FOR LAPAKEMANE BREBES: A DIGITAL SOLUTION TAILORED FOR MSMEs
Author: Kenneth Pinandhito, Dina Yeni Martia*, Alvianita Gunawan Putri, Bayu Setyo Nugroho, Erlina Dewi Endah Amaliyah, Amran Yobioktabera
Accounting Department, Politeknik Negeri Semarang, Indonesia.
Published Date: 2024-01-17
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Keywords: Digital Market, Sales Scale Up, MSMEs.
Abstract:
The Lapakemane Digital Market is an innovation we developed to answer the challenges faced by MSMEs in the District Brebes. The Lapakemane digital market has the same goal as traditional markets in general: to be a forum for buying and selling transactions. However, the digital market has its characteristics, including that transactions can be carried out anytime and anywhere, using electronic media as the primary tool, the buying and selling process is carried out without face-to-face. By building a digital market system, Lapakemane can help simplify and increase the promotion of MSME products via the Internet to increase buyer interest. The impacts obtained from the stages and the entire program are as follows. First, it can increase market exposure (market share). Using a digital market, you can promote or offer various goods for sale to various regions. Second, increase customer loyalty. Implementing the Lapakemane digital market makes interaction easy, such as without waiting in line or coming directly to the outlets, making it easier to shop from anywhere. Third, increase brand awareness. With the broad reach of marketing, many consumers know about the products sold at the district MSME centers. Brebes.
