Medyna Hijab is one of the hijab and Muslim clothing manufacturers in Blitar, the development of this business is very rapid until now which is motivated by several factors including product quality, content marketing and purchasing decisions. This research aims to examine the effect of product quality and content maketing on purchasing decisions at UKM Medyna Hijab Blitar City. The research method is quantitative. The scope of this study uses two independent variables, namely product quality (X1) and content marketing (X2), while the dependent variable used is the purchase decision (Y) at UKM Medyna Hijab Blitar City. The population in this study were consumers who had purchased hijab products at UKM Medyna Hijab Blitar City, totaling 056 consumers. The sample calculation in this study used the slovin formula with a significant level of 10%. Significant level of 10%. So, a sample of 95 respondents was obtained. Researchers use purposive sampling. Data collection using a questionnaire with a Likert scale, interviews and documentation. Data analysis using multiple linear regression analysis and hypothesis testing consists of t test, F test and coefficient of determination test. coefficient of determination. The results of this study concluded that simultaneously the variables of product quality and content marketing have a positive and significant effect on purchasing decisions. This means that companies need to pay attention to product quality and content marketing to be able to improve purchasing decisions.