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The Effect of Green Tourism Marketing and Destination Image on Re-Decision on Tourism Objects


Author: Dheo Rimbano*, Tri Agriana Sari, M Adi Dwi Cahyo, Surajiyo, Arisky Andrinaldo
Manajemen, Universitas Bina Insan, Lubuklinggau, Indonesia.
Published Date: 2024-04-13
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Keywords: Green Tourism Marketing, Destination Image, and Revisit Decisions.
Abstract:
This research aims to recommend that stakeholders in tourism-related entities in Lubuklinggau City consider implementing green tourism marketing strategies. Such initiatives would enhance the environmental condition and cultivate a positive perception of the destination, there by encouraging tourists to revisit their favorite attractions. At least two visits to tourist attractions comprised one hundred percent of the population of respondents. The findings indicate that the encouragement to return is impacted by green tourism marketing. Remaining is influenced by the perception of the destination. Recurrence Decisions are concurrently influenced by Green Tourism Marketing and Destination Image.