A singular publication titled The Voice of the Vacation Ownership Industry: Developments, hereafter referred to as Developments, is dedicated to sharing development trends and issues pertaining to their readership base which consists of academicians, consumers, entrepreneurs, legislators, and resort developers. However, to date, there is an absence of empirically oriented studies within peer reviewed journals structured around modeling message content as aligned with information assimilation processes leveraged by that publication’s readership. In an effort to address that void, the enclosed research note is premised upon Howard Gardner’s theory of multiple intelligences whereby he proffers that individuals filter information through nine distinct intelligences which in turn allow an individual to dynamically encode message content as representative of the nine intelligences of 1) bodily-kinesthetic, 2) existential, 3) intrapersonal, 4) interpersonal, 5) linguistic, 6) logical-mathematical, 7) musical, 8) naturalistic, and 9) visual-spatial. The employed pilot study content analysis process indicates that all nine of Gardner’s multiple intelligences were represented albeit at differing levels of exposure, thus implying an incomplete representation as to how timeshare product offerings and services integrate with his/her hospitality and recreational values, attitudes, and interests.