The Bandung City Department of Trade and Industry (DISDAGIN) is one of the regional apparatuses within the Bandung City Government which has the duties and functions of carrying out Development affairs in the field of Trade and Industry. The Department of Trade and Industry (DISDAGIN) for the City of Bandung, West Java, received an assignment to carry out the development of Small and Medium Industries (IKM) in the City of Bandung. The Bandung City Department of Trade and Industry (DISDAGIN) has attempted to provide guidance by providing facilities in the form of services, training and programs that industrial businesses in Bandung can participate in. This study aims to determine the effect of the dimensions of Marketing Strategy and Service Quality on User Satisfaction using quantitative methods and descriptive approaches and the sampling used is probability sampling, namely simple random sampling with a sample size of 100 respondents. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. Descriptively, User Satisfaction is considered very good, while the Marketing Strategy is descriptively considered good, and Service Quality is descriptively considered very good. There is a weak positive correlation between Marketing Strategy and User Satisfaction with a determination value of 24% and Marketing Strategy has no significant effect on User Satisfaction. Service Quality with User Satisfaction has a strong positive correlation, the determination value is 64.8% and Service Quality has a significant effect on User Satisfaction. Simultaneous calculation results with a sig value of 0.000 <0.05 means that the Marketing Strategy and Service Quality variables have a positive and significant influence on User Satisfaction. Based on this analysis, DISDAGIN of Bandung City designed the strategy to development Smal and Medium Industries.