This research provides an appropriate development patterns therefore Small Medium Enterprises (SMEs) be able to maximize its respective competitive advantage, how internal and external components of business development on tourist attractions Malalayang Beach Walk city of Manado, the entrepreneur SMEs has not yet understood how to develop the business, this research also assist SMEs in determining the direction of the business development. This research uses qualitative methods to know the exposure related internal and external factors that affect the development of SMEs together with SWOT analysis to reveal alternatives. Business development strategies of SMEs strategy to innovate products, including product development variants and alternative products of different product choices, preserving the quality of products to maintain good image and business name for the sake of business coherence, improve means and prices of development of SMEs, focusing on marketing products and production processes that are more technological. The development of SMEs requires an effective strategy and a structured development pattern. It requires a creative and strategic approach to maximize economic potential and attract tourist interest. With this approach, SMEs can increase business attractiveness and sustainability as well as make a significant contribution to a richer and more diverse tourist experience at Malalayang Beach Walk.