Da'wah strategy is the process of determining ways and efforts to face targets in certain situations and conditions in order to achieve goals optimally so that these da'wah activities make Islam experience a development. One of the dakwah institutions that requires a good strategy is pesantren. Islamic boarding schools are one of the pillars of the Islamic struggle that have contributed greatly to religion and the state. Islamic boarding schools are Islamic educational institutions that function as centers for Islamic education and broadcasting. Azra explained that pesantren have played three roles: transmission of Islamic knowledge (delivery of Islamic sciences), maintenance of Islamic tradition (maintenance of Islamic traditions) and reproduction of ulama (development of prospective scholars). In this section the author will discuss strategies that need to be known as well as can be handled to develop the potential of da'wah that is possible in pesantren. Some of the following strategies need to be developed so that later a boarding school will be able to exist in carrying out its duties to build a prosperous and happy life in the guidance, protection and pleasure of Allah.