The study sought to establish influence of nature of political messages on youth behavior during 2022 elections in Kisumu County, Kenya. The existing gap in knowledge was the understanding of how political communication can influence youth behavior during election campaigns. Even though youth play a critical role in various stages in future leadership, they can be used as a source of unity as well as source of division. If youth are not used productively during electioneering periods, they may have negative impact on themselves, families and society at large affecting voter turnout, voting trends and inter-ethnic relationships. The study informed by Speech Act Theory and Theory of Political Propaganda. The study was conducted using the descriptive design, with the mixed methods approach. Quantitative data was collected from 400 respondents of Kisumu County, Kenya, while qualitative data obtained through 10 in-depth interviews and 30 respondents for Focus Group Discussions. The study findings revealed that nature of political messages influence youth behavior. The study recommends the need for political class to follow laid down legislations for proper youth engagement in political matters without causing mayhem among in the society.