Indonesia’s banking sector continues to grow and plays a crucial role in supporting the national economy, particularly through the provision of financing for micro-businesses. However, empirical conditions at Bank BPR Jatim Kediri Branch Office indicate that the marketing strategy for micro-business financing products has not yet achieved optimal performance. This study aims to identify the marketing strategies currently implemented, determine an appropriate marketing strategy model to achieve financing targets, and analyze the obstacles hindering target achievement. The research employs a qualitative approach, with informants consisting of strategy implementers and marketing strategy experts. Data were collected systematically through interviews, observations, and documentation. The findings reveal that existing marketing strategies such as socialization activities, personal selling, and collaboration with external parties still face limitations, resulting in unmet financing targets. Furthermore, the study concludes that an integrated marketing strategy based on the marketing mix framework, encompassing product, price, place, and promotion, is essential to improve the effectiveness of micro-business financing marketing and support target achievement.