The gaming industry in Indonesia continues to grow, but many local developers still face obstacles in effective promotional strategies to reach a wide audience. Traditional promotional media such as posters or brochures are considered less attractive to the digital generation that is more responsive to dynamic visual content. This research offers a solution in the form of designing 2D animated infographics as a more interactive and communicative promotional media strategy. The research method is carried out through the stages of needs analysis, storyboarding, illustration design, and animation process by referring to the principles of user-centered design (UCD). The implementation results show that 2D animated infographics are able to convey information in a concise, clear, and interesting manner, thus increasing audience interest in games made in Indonesia. Audience testing showed an 80% increase in interest in trying the product after watching the animation, compared to static media. In addition, the animation was proven to strengthen the product's visual identity and support consistent branding. The conclusion of this research is that 2D animated infographics are not only effective in increasing brand awareness and market appeal, but also have great potential to become a strategic promotional medium that can strengthen the position of local games in the global arena.