Evaluation of User Experience in Augmented Reality Gamification Applications in the Tourism Sector
Author: Made Dona Wahyu Aristana*, Rikcy Sanusi, I Gede Iwan Sudipa*, Made Leo Radhitya
Institut Bisnis dan Teknologi Indonesia (INSTIKI), Denpasar, Bali, Indonesia.
Published Date: 2024-12-08
Keywords: User Experience, Augmented Reality, Interactive Game, UEQ, Tourism.
Abstract:
The evaluation of user experience (UX) in Augmented Reality (AR) apps is crucial for assessing the quality of interaction between users and applications, particularly within the tourist industry. An AR interactive game application created for The Sila's Agrotourism in Bali seeks to provide a more immersive and instructive tourism experience through the integration of monster hunting game features. Despite employing AR technology to deliver a novel experience, it is crucial to assess the degree to which this app fulfills user expectations. This study is to assess the user experience of the application utilizing the User Experience Questionnaire (UEQ), including six principal dimensions: Attractiveness, Clarity, Efficiency, Accuracy, Stimulation, and Novelty. This research employs data gathering using a UEQ questionnaire administered to 34 participants who have utilized the application. Data analysis was conducted utilizing descriptive statistics, including the computation of the mean and standard deviation. The evaluation results indicate that the app received favorable scores across nearly all categories, particularly in Attractiveness, Clarity, and Novelty, suggesting its efficacy in capturing attention and delivering enjoyable new experiences. Nevertheless, the Stimulation component received a little lower score, suggesting opportunities for enhancing user involvement. The program functioned adequately; however, enhancements to the stimulation component could elevate the overall quality of the user experience.
