Effective crowd management is crucial in hospitality buildings to ensure safety, user experience, and optimize operational efficiency. However, many hospitality buildings are struggle with overcrowding, inefficient circulation, and inadequate emergency response measures, posing risks to both guests and staff. This study evaluates crowd management strategies in hospitality buildings across Southwest Nigeria, with a view to proposing design guidelines, which incorporates architectural planning techniques for seamless crowd circulation pattern. Both primary and secondary data were used for the study. Information were obtained from hospitality facility users, staff, and professionals, including architects, facility managers, and security personnel. A total of 403 respondents were administered with questionnaire using a systematic sampling technique. Descriptive statistical tools, including frequency counts, percentages, and Likert-scale were used to analyse. The study assessed causes of crowd incidences, existing crowd management strategies, and their effectiveness in hospitality buildings. The result shows that 68.4% of respondents attributing congestion to poor spatial planning, while 54.2% cited inadequate emergency exits as a major concern, 47.9% of respondents noted that a lack of designated waiting areas contributed to bottlenecks in high-traffic zones. Crowd management measures indicated that 71.6% of hospitality buildings relied on basic wayfinding signage, while only 43.8% had real-time monitoring systems in place. The result shows that 38.5% of the facilities had designated emergency assembly points, posing a significant risk during evacuations. The result on the rating of current crowd control measures show that 59.3% of respondents rate current crowd control measures as “Moderately Effective,” while 22.5% considered them “Ineffective.” Regarding improvements on the current state of facilities, 74.1% of respondents emphasized the need for wider circulation paths, while 65.8% advocated for increased signage and digital navigation tools to improve crowd flow. The study revealed that limited integration of advanced crowd management strategies, reliance on conventional spatial layouts, and inadequate use of technology were key factors hindering efficiency, safety, and seamless movement within hospitality buildings. Study concludes that effective crowd management is essential in hospitality buildings to enhance safety, optimize movement, and improve user experience. However, existing strategies in Southwest Nigeria are often inadequate due to poor spatial planning, insufficient emergency exits, and limited technological integration. It is recommended that hospitality buildings adopt passive design strategies such as wider circulation paths and clearly marked exit routes to improve crowd flow.