Analyzing the Influence of Short Videos on the Behavior and Thinking of Adolescents
Author: Jiang Xudong*
Doctor of Philosophy in Media and Communication Studies, School of Media and Communication , Faculty of Social Sciences and Leisure Management, Taylor's University, Malaysia.
Published Date: 2024-02-18
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Keywords: Short videos, Adolescents, Behavior, Thinking.
Abstract:
In recent years, with the rapid development and application of Internet technology, short videos have emerged in our lives. According to the 49th China Internet Development Status Report, there are 934 million short video users, and the adolescent group accounts for over 16%, reaching 150 million users. Adolescents are now surrounded by short videos, and therefore, the impact of short videos on adolescents is undoubtedly multifaceted (Zhang, 2022). While short videos have gradually become an important way for adolescents to access information and socialize, they have also brought hidden concerns regarding their usage. Factors such as the simplicity of accessing and operating short videos, the commercialization of short video content production, and the generally low media literacy among adolescents have exacerbated the lack of meaningful engagement with short videos. Excessive consumption of short videos by adolescents can lead to internet addiction, weakened critical thinking abilities, imitation of undesirable behaviors influenced by videos, increased sense of disparity with real life, and falling into the trap of consumerism. Therefore, in the era of short videos, it is necessary for all parties involved to formulate measures to provide appropriate value guidance and rational supervision of adolescents' viewing behavior of short videos.
