Green innovation and intelligent production of manufacturing enterprises have become the general trend of sustainable development. However, because businesses do not communicate in ways that are consistent with the consumer's conceptual model of environmental problems, consumers frequently are ignorant of the environmental advantages. A survey was given to 105 individuals between the ages of 20 and 60. In an effort to comprehend the drivers and obstacles of green consumption and communication in Bangalore, a poll was performed among unrelated consumers. By examining consumer behavior, the research looks at the possibilities of ecological marketing. The goal of this study was to find green consumers based on their personal characteristics and comprehend how consumers generally felt about green goods. It's critical to emphasize how growing but underappreciated the ethical and ecological industry is. Study found that customers are ready pay price premium only to some extent only, so marketers should concentrate on pricing of the product.